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SOBEYS – FEED THE DREAM CAMPAIGN
As the official grocer of Team Canada, we helped Sobeys fuel Olympic and Paralympic athletes for the 2022 Beijing Winter Games and Tokyo Summer Games. How? Simple: through grocery cards. We then shared their journey and cheered athletes on while bringing Canadians closer together.
2022 BEIJING SUMMER OLYMPICS
OOH
IN-STORE POS
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2022 TOKYO WINTER GAMES
OOH
SOCIAL POST
BILLBOARDS
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HOMEPAGE TAKEOVER
CBC.ca and TSN.ca
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