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Starchoice - HDTV Education Campaign
IN STORE POS
FACT: An HDTV alone doesn't provide HD programming; you need an HD receiver. To convey this message to consumers, we converted HDTVs in stores into analogue models by attaching cardboard antennas, knobs, and dials.
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SPORTS TRIVIA CARDS
We also created Starchoice Sports Trivia Cards for bars with hyper-focused HD questions.
Questions include:
• What year appeared on the coin for the coin toss in Super Bowl LII between the Eagles and Patriots? (1972);
• What colour was the lint on Tiger Woods’ left eyebrow during the final round of the 2006 PGA Championship? (Green);
• What was stamped under the puck used by Kyle Chipchura of Team Canada when he scored the winning goal at the 2006 World Junior Ice Hockey Championships? (Made in Taiwan)
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