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DORITOS INFERNO - #DontFearTheHeat
Doritos isn’t afraid of heat. That’s why to reintroduce Doritos Inferno chips, we went straight into, you guessed it, an inferno.
To demonstrate the heat of Doritos Inferno chips, we created a microsite where you can set your tweet on fire. When one visits the microsite, they can type a message that will then be sent to their Twitter account with the copy appearing to be on fire.
SOCIAL – SET YOUR TWEET

LANDING PAGE


STRATEGY MAGAZINE COVER
FEATURED AS THE COVER

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